These days flash memory rules: it’s small and rugged, and it keeps getting cheaper. But on the heels of flash comes faster, even more robust technology called phase-change memory, which is just starting to come out of the lab. Now Numonyx, a joint venture that combines the flash and phase-change memory efforts of Intel and STMicroelectronics, has officially launched its operations. In doing so, the company has taken a leading spot in the burgeoning phase-change memory industry. By the end of this year, Numonyx expects to commercialize phase-change memory, and by the middle of the next decade, the company hopes to make it increase its storage capacity to render it competitive with flash as a solid-state drive replacement.

Phase-change memory, which uses a glassy material, stores information via a change in its physical state, rather than using electrical charges, as in flash. A tiny electrode heats each memory cell; the cell’s state depends on the manner in which it is heated, and it subsequently represents either a 1 or a 0.

At a press conference in San Francisco on Monday, Brian Harrison, CEO of Numonyx, said that phase-change memory has all the benefits of NOR and NAND flash technologies. (NOR is used in cell phones to execute code, and NAND has been used as a storage memory.) For instance, said Harrison, phase-change memory can have data read from it quickly like NOR flash, and data can be written to it as quickly as in NAND flash. In addition, phase-change memory doesn’t wear out, losing bits of data over time, as flash memory does.

In the near term, phase-change memory could replace the expensive and energy-consuming random access memory in cell phones, and in a few more years, it could potentially become a cost-effective alternative to flash. A customer who uses a phone with phase-change memory might notice extended battery life, said Harrison. “Intel and STMicroelectronics have been working [together] on phase-change memory for more than five years,” he said. “We have a product today that we are sampling, and expect to bring it to market this year. Personally I can’t wait.

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